The Romantic Economist

No one said dating was easy.

But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words “It’s not you, it’s me…”, he decided to change his approach and turn to a more serious subject: Economic Theory.

Want to play hard to get? Reduce your supply.

Want a girlfriend? Find an undervalued asset.

Why are all the good ones taken? That’ll be the Efficient Market Hypothesis.

Can the rules of economics save a floundering love life?

“Hilariously funny...It's a brilliant insight into the mind of the boyman.”
Bookbag

“A lighthearted tale of love and market forces.”
David E. Spiro, New York Journal of Books

“Funny, rueful and engaging.”
Daily Mail

About William Nicolson

No one said dating was easy. But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words “It’s not you, it’s me…”, he decided to change his approach and turn to a [...]