The Romantic Economist

How to solve the girlfriend problem

by William Nicolson

  • Published: 06 Feb 2014
  • Price: £8.99
  • Format: B Format Paperback
  • Extent: 208p
  • ISBN: 9781780721767
  • Buy it now from Amazon.co.uk
  • Buy it now from Waterstones

No one said dating was easy.

But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words “It’s not you, it’s me…”, he decided to change his approach and turn to a more serious subject: Economic Theory.

Want to play hard to get? Reduce your supply.

Want a girlfriend? Find an undervalued asset.

Why are all the good ones taken? That’ll be the Efficient Market Hypothesis.

Can the rules of economics save a floundering love life?

“Hilariously funny...It's a brilliant insight into the mind of the boyman.”
Bookbag
“A lighthearted tale of love and market forces.”
David E. Spiro, New York Journal of Books
“Funny, rueful and engaging.”
Daily Mail

About William Nicolson

No one said dating was easy. But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words “It’s not you, it’s me…”, he decided to change his approach and turn to a [...]

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